Artificial Intelligence (AI) is rapidly transforming the Hotel Industry. AI can improve efficiency, increase revenue, and enhance guest experiences.
Applications of AI in Hotel Industry.
- Personalised Guest Experiences.
- Targeted services to guests based on their preferences and behaviors.
- Predict equipment failures and maintenance needs.
- 24/7 customer service with AI-powered chatbots.
- Dynamic room price adjustment based on supply, and demand. Result: Increased revenue and improved occupancy rates.
- Optimisation of energy usage.
- Facial recognition technology for check-in and security purposes.
- Hands-free control over room features and services with AI-powered voice assistants, such as Amazon’s Alexa.
- Automation of repetitive and time-consuming tasks.
- Predictive and prescriptive analytics — improved ROI.
- In-person customer service.
- Artificial intelligence can help analyze consumer attitudes.
- Sentiment analysis for better offerings to guests.
- Real-time recommendations and a dynamic pricing structure.
- Detection of the most effective distribution channels and adjust prices to appeal to specific customer groups.
- Streamlining of Loyalty Programs.
- Usage of customer data to curate personalized offerings for repeat guests.
- Monitor the amounts and types of food purchased and consumption rates.
- Predict requirements more accurately, avoiding waste and ensuring that ingredients don’t run out.
- Predict the use of utilities such as power and water, tracking consumption and reducing costs here. For example, in-room heating and air conditioning can be connected to the hotel’s PMS so energy isn’t wasted on unoccupied rooms.